About Us

Dr Tineke Wulffers

Moya Founder, leadership coach & academic

Dr Tineke Wulffers divides her time between her practitioner and academic work. She is the director of the Moya Institute of Authentic Leadership Effectiveness. At times, her senior organisational leadership clients tell her that the organisational world can squeeze the self out of the self. In response, her passion is to facilitate the development of individual and team authentic leadership effectiveness for the greater good of not only themselves, but also their organisations and stakeholders. Her work allows leaders to enhance their leadership authenticity, inter-relational trust, and individual and team leadership effectiveness.

Tineke facilitates individual and team authentic leadership effectiveness and executive coaching journeys mainly at senior and executive organisational levels. She also facilitates, together with a co-coach, very powerful systemic team coaching journeys. She trains leaders how to use coaching in their interactions with others. She works with leaders in South Africa, Africa, Europe, the Middle and Far East, and the United States.

As an academic, she is affiliated with various business schools in South Africa where she lectures, supervises and examines at post-graduate level. She obtained her PhD in Personal and Professional Leadership at the University of Johannesburg (SA) in 2014, and in 2009, she completed her Masters (cum laude) in Professional Coaching through Middlesex University (UK). She is the author of the book entitled Authentic Leadership Effectiveness for Individuals and Teams A Coaching Approach, published by Knowledge Resources in 2017.

She holds membership with the International Coaching Federation (ICF), and COMENSA (Coaches and Mentors of SA) and the International Leadership Association (ILA).

Paddy Gray

Moya associate, executive coach & business transformation consultant

Paddy’s work is grounded in over 30 years of business experience, having held various executive leadership roles, mostly in the Information Technology, Telecoms and Banking sectors. Her functional business roles included marketing, sales, business strategy, change management and culture transformation Over the last 10 years she has worked with leaders to connect and transform their strategies, organisational culture and leadership practices. Her approach is systemic (seeing everything as inter-connected), so her coaching methodologies are integrated, to help leaders explore options for transforming these three aspects in relation to each other.

A guiding principle that underpins her approach is that organisations don’t transform, people do… starting with leadership teams. Teams are best placed to unlock the value that exists as potential in an organisation’s “Inter-connectedness”. Business transformation happens fastest when teams are willing to learn, grow and evolve in response to what is happening in their ‘systems’. Paddy offers systemic team coaching to partner with leaders to better collaborate and create solutions, in pursuit of a common purpose that ultimately benefits all stakeholders.

On a personal level, Paddy cares about making a difference, to create a world that is more inclusive, connected and appreciative of diversity. She values creativity, dignity, ethics, and wellbeing. People are likely to experience her as optimistic, enthusiastic and inspired. In her private capacity she dances Argentine tango and practices yoga. She actively supports various community initiatives, particularly those that enhance socio-economic upliftment.

Dr Tineke Wulffers during a Authentic Leadership workshop at the Royal Institute of Governance and Strategic Studies in Phuentsholing in Bhutan

Moya Transformation Facilitators

"My work allows leaders to enhance their leadership authenticity, inter-relational trust, and individual and team leadership effectiveness."

Dr Tineke Wulffers
Moya Transformation Facilitators was founded in 2004 by Dr Tineke Wulffers, initially to provide organisational coaching. It has since evolved to embrace a more specific focus on the development of systemic Authentic Leadership Effectiveness for individuals and teams, using a coaching approach.

Moya’s vision is to see a higher quality of positively effective organisational leadership both in South Africa and globally; for instance, leaders like Nelson Mandela left behind powerful legacies that others wish to emulate. Such profound leaders can navigate themselves and their followers not only in good weather, but also in stormy weather. This requires a strong internal moral leadership compass, which can be found in Authentic Leadership.

Moya’s two-fold purpose encompasses

1. Facilitating powerful journeys


Facilitating powerful journeys globally that allow for the development of individual and team authentic leadership effectiveness (ALE). Click below to see what services we offer.

2. Disseminating theoretical knowledge

Disseminating theoretical knowledge of how such positive leadership effectiveness can be developed. Click the button below to learn more about Authentic Leadership Effectiveness.

Moya Institute of Authentic Leadership Effectiveness (ALE)

The Moya Institute of Authentic Leadership Effectiveness was founded by Dr Tineke Wulffers in 2014 as a division of Moya Transformation Facilitators.  In collaboration with various academic business schools, its key focus is on further research and dissemination of knowledge on the development and impact of ALE, either through publications or lecturing.  Various publications by Dr Tineke Wulffers are currently available.

Most importantly, Dr Tineke Wulffers’ book entitled Authentic Leadership Effectiveness for individuals and teams – A coaching approach, is globally available. For information, click here for more details on her ALE Book and how to order it. She is available as guest lecturer at academic institutions both in South Africa and abroad, where she shares her knowledge on the topic of the development and impact of ALE.  For more information on this, click here to learn more about our academic offering.

If you are considering the up-skilling of your panel of leadership coaches in order to be able to facilitate the journey of developing authentic leadership, contact us so that we can assist you.

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